Service

Sponsorship analytics that measure what actually matters

Stop guessing what a sponsorship is worth. AI tracks brand exposure across every channel, in real time, and tells you exactly what you're getting for your money.

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$4.2B
Sponsorship Spend Tracked
94%
Valuation Accuracy
12x
Faster Than Manual
360°
Channel Coverage

What we deliver

👁

Brand Exposure Tracking

Computer vision scans every frame of broadcast and social content. Know exactly how many seconds your brand appeared, where, and to what audience.

💰

Real-Time Valuation

Media value calculated continuously, not quarterly. See your sponsorship ROI update as events happen, so you can optimize activation strategies mid-season.

📊

Deal Intelligence

AI benchmarks your deals against market rates. Know if you're overpaying, undercharging, or leaving value on the table before renewal negotiations.

How it works

Connect Sources

We plug into your broadcast feeds, social APIs, web analytics, and ticketing systems.

Track & Classify

AI watches every touchpoint. Brand mentions, logo visibility, sentiment, engagement — all captured automatically.

Value & Compare

Real-time valuation models benchmark your sponsorships against industry data and comparable deals.

Report & Negotiate

Armed with data, you renew smarter. Show sponsors exactly what they got. Or prove to rights holders why your deal should be restructured.

Common questions

How does AI measure sports sponsorship value?

AI tracks brand visibility across broadcast, social media, and digital channels using computer vision and NLP. It quantifies seconds of exposure, sentiment, and audience reach to calculate a real-time sponsorship value that goes far beyond logo placement estimates.

What data sources does AI sponsorship analytics use?

We analyze broadcast footage, social media mentions, digital ad performance, ticket and merch sales, website traffic, and press coverage. The AI cross-references all of these to give sponsors and rights holders a single source of truth.

Can this help us attract new sponsors?

Absolutely. When you can show prospective sponsors exactly what past partners received in measurable value, your sales pitch becomes data-driven. AI can also identify which brands would be the best fit based on audience overlap.

How quickly can we see results?

Initial setup takes 2-3 weeks. After that, you get real-time dashboards. Most clients see their first actionable insights within the first event or matchday after launch.

Know exactly what your sponsorships are worth

Get a demo with your actual sponsorship data. No hypotheticals.

Request a Demo