All 11 affected clubs. Revenue exposure per club. Replacement sponsor opportunities ranked. What clubs should do NOW. One-time purchase — yours forever.
Everything a commercial director, agency, or brand needs to understand the biggest forced transition in Premier League history.
Everton, West Ham, Wolves, Fulham, Nottingham Forest, Brentford, Bournemouth, Burnley, Leicester City, Sunderland, and Crystal Palace — every affected club in full.
Exact shirt deal values, sleeve deals, training kit partners, and digital activation revenue at risk. Ranked from highest to lowest exposure.
Top 3 replacement sponsor categories per club with probability scores, brand-fit rationale, and activation precedents from comparable deals.
What clubs should do in the next 30, 60, and 69 days. Prioritised by urgency and feasibility. No fluff.
Side-by-side comparison of exposure level, replacement readiness, and market opportunity. Understand who's most exposed and most prepared.
How affected clubs compare against the 9 non-affected PL clubs. Gap analysis shows where money is being left on the table beyond the ban.
Which fintech brands are actively scouting PL deals. Which EV brands need Premier League credibility. Budget signals and procurement timelines.
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Every affected club gets a full section. Here’s a preview of what’s inside.
Highest single-club exposure in PL. Multiple gambling partners across shirt, sleeve, and training. Timeline: shirt deal expires mid-2026.
Betway shirt deal + stadium activation. London Stadium premium positioning creates strong fintech/EV replacement case.
Stake.com shirt deal — Chinese-origin brand with Asian market activation potential. Unique replacement profile.
W88 exposure. Riverside ground with premium West London demographic. Luxury and lifestyle brand fit is strongest in PL.
LVC group partnership. European Cup heritage narrative — strong regional bank and insurance replacement angle.
Hollywoodbets exposure. B2B-forward fanbase over-indexes on professional demographics — tech and enterprise software fit.
Gambling affiliate exposure. US Sports ownership creates Stateside brand activation pipeline unavailable to most PL clubs.
Hollywoodbets shirt deal. South London fanbase with below-peer commercial performance — significant upside from right replacement.
SBK exposure. Loyal northern demographic is undervalued. Regional utility and consumer goods brands are primary targets.
FLAG exposure. Championship club re-entering PL cycle — timing creates tourism and regional identity brand opportunity.
Lowest exposure in group. Championship ambitions create early-mover advantage for regional brands entering Premier League pipeline.
The report includes a comprehensive risk matrix ranking all 11 clubs across four dimensions.
One-time report or ongoing intelligence. Both get you access today.
Premier League Sponsorship Benchmark Report 2026. Pay once, access forever. No subscription, no renewal.
Everything in the report, plus monthly updates across all leagues, calculator access, and priority support. Cancel anytime.
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The one-time report is a snapshot as of April 2026. For monthly updates and ongoing intelligence, the €199/mo plan covers all leagues with monthly refresh.
Club commercial directors making replacement decisions. Brand CMOs evaluating Premier League sponsorship. Agencies advising clubs on commercial strategy. Anyone who needs the data before making a multi-million pound decision.
The intelligence inside would cost €200+ to commission from an agency, and weeks to research independently. We want the decision-makers who need this to be able to access it without a procurement process. €49 gets it done.
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