Benchmark your current sponsor deal, identify the revenue gap, and discover the best-fit replacement categories. Works for football clubs, F1 teams, Formula E, WEC, and more.
Benchmark your deal against the peer set before entering renewal negotiations.
Get your club’s full benchmark report
The PL Sponsorship Benchmark Report 2026 covers all 11 affected clubs — revenue exposure, replacement opportunities ranked, 69-day action plan. €49 one-time.
We compare your deal against a peer group of equivalent-tier organisations in the same sport and league — controlling for structural differences between markets.
Different sponsor categories carry different regulatory, reputational, and renewal risk. We score each category for future-proofing across football and motorsport.
We rank alternative sponsor categories by demographic overlap, brand-activation fit, and competitive exclusivity windows for your specific sport and audience.