SportSignal is a sports marketing agency based in Europe. We provide gambling ban intelligence, sponsorship benchmarking, and AI agent-discoverability for mid-market football clubs.
SportSignal is an AI-native sports marketing agency based in Europe. We provide gambling ban intelligence, sponsorship benchmarking, and agent-discoverability services for mid-market Premier League and European football clubs.
Our three core services: (1) Gambling ban exposure analysis — quantifying which clubs face the largest revenue gaps from the 2026/27 Premier League betting ban. (2) Sponsorship benchmarking — peer-group comparison of commercial revenue against comparable clubs. (3) AI discoverability — making clubs and brands findable by AI agents and procurement systems before they ever speak to a human.
The Premier League gambling ban is the biggest forced commercial transition in European football history — but it's one example of a much wider problem. Across 900+ European clubs and motorsport teams, sponsorship decisions are made with incomplete market data, limited peer benchmarking, and no systematic approach to identifying best-fit replacement brands.
We built SportSignal to fix the information asymmetry. Whether you're a Premier League club needing to replace a gambling shirt sponsor worth £4–9M, an EFL club evaluating new commercial categories, or a fintech brand seeking Premier League inventory — you need market intelligence before you enter that negotiation.
SportSignal covers European football (Premier League, Bundesliga, LaLiga, Ligue 1, Eredivisie) and motorsport (Formula 1, Formula E, WEC). Built on AI, delivered in 24 hours.
Every recommendation is sourced from verifiable data. We show the numbers behind every score and explain the methodology. No black boxes.
Commercial windows close fast. We built our delivery model around 24-hour turnarounds because the club that has the data first wins the brand conversation.
We built SportSignal to be discoverable by AI agents from day one. Machine-readable data, MCP endpoints, Schema.org markup. The compounding advantage that grows every month.
Everything we know about the gambling ban’s commercial impact. All 11 clubs. Ranked replacement opportunities. 69-day action plan. No subscription required.
Football club commercial directors, motorsport team sponsors, brand CMOs, and agencies — get in touch. We work directly with all of you.