One-time purchase · Instant PDF access · No subscription
🛡 30-day money-back guarantee — no questions asked
Used by clubs & agencies includingEverton · Manchester Storm · Nottingham Forest · Brentford · Bournemouth
Everything a commercial director needs in one PDF.
This is the analysis commercial teams at Premier League clubs and their agency partners are using to prepare for June 26, 2026.
🏟️
All 11 clubs, one document
Everton, West Ham, Wolves, Fulham, Forest, Brentford, Bournemouth, Burnley, Leicester, Sunderland, Crystal Palace — complete analysis in one place.
💰
Revenue exposure per club
Shirt deal values, sleeve sponsors, training kit partners, and digital activation revenue at risk. Ranked from highest to lowest.
🎯
Replacement sponsors ranked
Top 3 replacement categories per club with probability scores, brand-fit rationale, and real deal precedents.
📊
£83.9M gap breakdown
Where the money is, which clubs face the highest exposure, and how the 9 non-affected clubs compare.
⏱️
45-day action plan
Prioritised steps for the next 45 days before the ban takes effect. What to activate now vs what can wait.
🔮
Brand intelligence by sector
Which fintech, EV, and FMCG brands are actively scouting PL deals. Budget signals and procurement timelines.
Club-by-club exposure snapshot
Club
Exposure
Risk
Everton
£12–15M
🔴 Critical
West Ham
£10–13M
🔴 Critical
Wolves
£9–11M
🔴 Critical
Fulham
£8–10M
🟠 High
Nottingham Forest
£7–9M
🟠 High
Brentford
£6–8M
🟠 High
Bournemouth
£5–8M
🟡 Medium
Crystal Palace
£5–7M
🟡 Medium
Burnley
£4–6M
🟡 Medium
Leicester City
£4–5M
🟡 Medium
Sunderland
£3–4M
🟢 Lower
* Full report includes shirt, sleeve, training kit and digital activation breakdowns per club. Preview figures only.
Built for three audiences
Club commercial teams
Understand your exposure vs peers, prioritise replacement categories, and have data for board-level decisions.
Sports agencies
Advise affected clubs with authoritative data. Arm your pitch with market intelligence your competitors don't have.
Sponsorship brands
Identify which clubs are most motivated to do deals, which categories are underrepresented, and where budgets are moving.
How do you get this intelligence?
Approach
Time
Cost
Depth
Actionable
DIY Research
Spreadsheets, news, gut feeling
2–4 weeks
£0
● Basic
No
SportSignal — Report
AI-powered, club-by-club analysis
24 hours
€49
●●●● Deep
Yes
Sports Agency
Consultancy retainer or project fee
2–3 months
£10K–£50K+
●●●● Deep
Yes
SportSignal gives you agency-depth intelligence at DIY speed for €49.
Before vs after SportSignal
Without SportSignal
Gut feeling, no benchmarks. Unprepared for negotiations. Missing replacement categories. Deadline pressure at the last minute.
➜
With SportSignal
Data-backed replacement list. Benchmarked deal valuations. Confident in every negotiation. Already acting 45 days early.
€49 = €0.13/day for a year of sponsorship intelligence · 30-day money-back guarantee · Instant PDF delivery
📊
Anonymized case study
A Premier League club discovered their strongest replacement category was one they had never pitched.
Within 30 days of receiving the report, their commercial team identified 4 new brand categories they hadn't approached, initiated conversations with 2 category leaders, and revised their sponsorship strategy for the upcoming season.
✓ Actionable within 30 days✓ Multiple new revenue categories identified✓ Confidence in negotiations
⏳ Gambling ban enforcement
—
Days
:
—
Hrs
June 26, 2026 — PL gambling advertising ban enforced. Clubs that haven't signed replacement deals by then enter the season with no shirt sponsor.