PODCAST

Football intelligence.
No filler.

Analytical conversations about club commercial strategy, AI discoverability, and the business of football. Tifo Football meets Bloomberg Intelligence.

Episodes

Episode 2 · April 2026
NEW

AI in Sports Marketing: What's Real, What's Hype

Every agency is claiming AI now. We break down what's actually working, what's vapourware, and why the clubs getting value from AI are doing something most agencies won't tell you about.

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~31 min
Episode 1 · April 2026

The Gambling Ban: What Clubs Should Actually Do

The Premier League gambling ban is happening. £65M in shirt deals are up for grabs. Most clubs are doing nothing. We explain what the data says, what smart clubs are doing, and which brands are already circling.

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~28 min

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