FOR BRANDS & SPONSORS

Which football club
matches YOUR audience?

Gambling brands are leaving. 11 Premier League clubs need new sponsors. Your competitors are already looking. Are you?

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The window is open. Right now.

11 PL clubs need to replace gambling sponsors by the ban deadline. That's £65M+ in sponsorship slots that need filling — and brands that move first win.

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£65M+ in open slots

11 clubs, £3M–£9M per shirt deal. Non-gambling brands can access PL shirt sponsorship for the first time in a decade.

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First-mover advantage

Clubs are negotiating now. The brand that arrives with audience data wins the deal. Arrive without it and you're just another cold call.

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Data-matched, not guesswork

We match your target demographics against each club's actual fanbase. Not just "big club = good." The right club for your brand.

SPONSOR-SIDE REPORT — £49

Your competitor just signed
Crystal Palace.

Here's what they know: audience demographics, activation history, competitor conflicts, and why it's a fit. Our Brand Intelligence Report gives you the same data your competitors used to make that call.

  • ✓ Which PL clubs match your core demographic
  • ✓ What brands are already in talks (competitor map)
  • ✓ Activation potential score per club
  • ✓ Budget timing — when clubs are negotiating
  • ✓ 24-hour PDF delivery
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WHAT'S INSIDE THE REPORT
Club Audience Match
Age, income, location breakdown vs your target audience. Ranked by fit score.
Competitor Map
Which brands in your category have already signed, are in talks, or are ruled out by exclusivity.
Activation Playbook
How comparable brands have activated at similar clubs — digital, stadium, kit presence.
Negotiation Timing
When each club's current gambling deals expire, and the right window to approach.

Which brands should be reading this?

Any brand that wants to reach 25-45 year old men in the UK — and isn't currently in PL sponsorship.

Fintech & NeobanksCryptocurrencyAutomotiveAirlines & TravelInsuranceEnergy DrinksGaming (non-gambling)TelecommunicationsE-commerceFinancial Services
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