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Home › Match Score › BYD × Red Bull Racing
80
/100
SPONSORSHIP COMPATIBILITY

BYD × Red Bull Racing

Strong Match · Electric Vehicles · Formula 1

BYD (World's largest EV manufacturer) × Red Bull Racing — 22M global fans, Formula 1. Estimated deal range: £6–18M.

Compatibility breakdown

Audience Reach 85/100
Red Bull Racing's 22M fans vs BYD's target demographic
Category Fit 77/100
Electric Vehicles brand in Formula 1 context — category activation potential
Market Expansion 82/100
China brand × Austria club — geographic growth alignment
Deal Precedent 73/100
Similar Electric Vehicles × sports club deals in the last 24 months
🔒 Full factor breakdown in the report
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Est. Deal Range
£6–18M
per year
Fan Audience
22M
global followers
Brand Sector
Electric Vehicles
China headquartered
Score
80/100
Strong
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