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Home › Match Score › BYD × Scuderia Ferrari
83
/100
SPONSORSHIP COMPATIBILITY

BYD × Scuderia Ferrari

Strong Match · Electric Vehicles · Formula 1

BYD (World's largest EV manufacturer) × Scuderia Ferrari — 30M global fans, Formula 1. Estimated deal range: £6–18M.

Compatibility breakdown

Audience Reach 88/100
Scuderia Ferrari's 30M fans vs BYD's target demographic
Category Fit 80/100
Electric Vehicles brand in Formula 1 context — category activation potential
Market Expansion 85/100
China brand × Italy club — geographic growth alignment
Deal Precedent 76/100
Similar Electric Vehicles × sports club deals in the last 24 months
🔒 Full factor breakdown in the report
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Est. Deal Range
£6–18M
per year
Fan Audience
30M
global followers
Brand Sector
Electric Vehicles
China headquartered
Score
83/100
Strong
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