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Here's your cheat sheet
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THE 11 CLUBS: AT A GLANCE
| Club | Partner | At Risk |
|---|
| Everton | Stake.com | £9M |
| Aston Villa | Dafabet | £7M |
| West Ham | Betway | £6M |
| Leicester | 188BET | £5.5M |
| Nottm Forest | 32Red | £5M |
| Wolves | ManBetX | £4.5M |
| Bournemouth | BJ88 | £4M |
| Fulham | W88 | £4M |
| Crystal Palace | Net88 | £3.2M |
| Brentford | Hollywood Bets | £3M |
| Southampton | BoyleSports | £2.5M (relegated) |
KEY DATES
Apr 2023
PL clubs vote to phase out gambling shirts
Start of confirmed ban timeline
Aug 2025
Final season starts WITH gambling shirts
Last guaranteed revenue season
Q2 2026
Last strong replacement negotiation window
After this point: buyer's market
Aug 2026
2026/27 season — ban takes effect
No gambling logos front-of-shirt
2027/28
Perimeter advertising restricted
Full gambling ban phase complete
TOP REPLACEMENT CATEGORIES
Fintech / Challenger Banks
NOT banned — best demographic match
£3–9M
Crypto Exchanges
NOT banned — $170M spent in 2024/25
£4–10M
EV / Automotive
Premium budgets, crowded competition
£5–12M
Tech & Lifestyle
Growing appetite for PL visibility
£4–8M
YOUR 15% OFF CODE
FIRSTLOOK
15% off the €49 PL 2026 intelligence report. Named replacement targets for every club.
View Full Report — €49 →