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Sports marketing intelligence

Benchmarks, analysis, and practical insights for sports organizations navigating the AI age.


Benchmark Analysis

Brentford FC’s £4–6M Commercial Opportunity

Data-driven benchmark of Brentford vs Fulham, Crystal Palace, Wolves, and Bournemouth. Analytics-first ownership, gambling sponsor transition to Indeed, fan engagement gaps, and AI discoverability audit with five strategic recommendations.

April 13, 2026 11 min read
Benchmark Analysis

AFC Bournemouth’s £5–8M Commercial Opportunity

Data-driven benchmark of Bournemouth vs Brentford, Fulham, Crystal Palace, and Wolves. Gambling ban sponsorship risk, elite TikTok opportunity, content gaps, and AI discoverability audit with five strategic recommendations.

April 11, 2026 11 min read
Benchmark Analysis

PSV Eindhoven’s €5–8.5M Revenue Opportunity

Data-driven benchmark of PSV vs Ajax and Feyenoord. Fan engagement gaps, sponsorship ROI analysis, content cadence audit, and AI discoverability findings with four strategic recommendations.

April 9, 2026 10 min read
AI for Sports

How AI Is Reshaping Sports Marketing in 2026

A practical guide to the three waves of AI adoption in sports. Fan engagement, sponsorship analytics, content optimization, and why agent discoverability is the new SEO.

April 8, 2026 12 min read

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